Beauty & Personal Care launches in solid formats are currently focused\u00a0on promoting eco-friendly alternatives and tackling plastic waste concerns.<\/b>\u00a0In this area, opportunities exist for brands to\u00a0build trust<\/b>\u00a0<\/b>through\u00a0transparency\u00a0<\/b>and\u00a0attract<\/u><\/b>\u00a0eco-conscious consumers who want to make a difference and are decided to live a sustainable life.<\/b><\/p>\n
ACCORDING TO MINTEL THERE ARE 3 KEY THINGS YOU NEED TO CONSIDER WHEN POSITIONING YOUR SOLID COSMETIC PRODUCTS:<\/p>\n
SOLID COSMETICS IS A NICHE CATEGORY BUT A GROWING TREND<\/b><\/p>\n
1% of global BPC launches\u00a0in the 12 months to April 2021 came in bar\/solid format; niche but a jump on five years prior. Although shampoos are the most common solid cosmetics products, we can find a\u00a0wide variety of personal care products in solid form.<\/b><\/p>\n
ECO CLAIMS ARE THE KEY<\/b><\/p>\n
73% of recent bar\/solid format BPC launches\u00a0feature ethical\/environmental claims – higher than the 41% for non-bar\/solid formats.<\/p>\n
BAR\/SOLID FORMATS HAVE SEEN THE FASTEST GROWTH IN EUROPE<\/b><\/p>\n
Solid shampoo is most active in Europe<\/b>\u00a0(vs other regions)\u00a0and has also seen a big uptick in innovation in the region over the past five years \u2013 now accounting for 6% of shampoo launches over the past 12 months.<\/p>\n
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NOW, WHAT ARE YOU WAITING FOR?<\/p>\n
Join the movement\u00a0<\/b>and develop solid products that enable customers to move towards a more\u00a0eco-sustainable world<\/b>\u00a0by reducing their environmental footprint. If you\u2019d like to join the revolution\u00a0keep in mind consumers are prioritizing the purchase of products with the following claims: natural, anti-bacterial, vegan, botanical, ayurvedic-inspired, with subtle fragrances and infused with essential oils. Finally, choose wisely the best ingredients, textures and scents as these are key to attract and retain consumers.<\/p>\n
From\u00a0DISPROQUIMA we can offer you<\/b>\u00a0different ingredients<\/b>\u00a0to meet the\u00a0solid and natural trend<\/b>\u00a0and additionally improve your formulations.\u00a0Here are our recommendations:<\/p>\n
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OPUNTIA BIOCOMPLEXTM<\/sup><\/p>\n Powder extract obtained from the juice of\u00a0Opuntia cladodes<\/b>, containing a natural blend of mucilage and other polysaccharides. This very concentrated and pure ingredient produces a\u00a0physical barrier on the skin<\/b>, protects and\u00a0deeply moisturizes<\/b>\u00a0skin and\u00a0promotes cutaneous reparative processes<\/b>. It can be used to formulate moisturizing, anti-aging and skin repair products.<\/p>\n <\/p>\n OLEA HTTM<\/sup><\/p>\n Provides an effective\u00a0protection towards urban pollutants, heat and UV<\/b>, reducing oxidative irreversible damage (carbonylation) of hair proteins. Additionally, it provides an effective\u00a0protection towards urban pollutants, heat and UV<\/b>, reducing oxidative irreversible damage (carbonylation) of hair proteins. Therefore it’s an ideal product for all kinds of hair products as it maintains the hair’s integrity and beauty.<\/p>\n <\/p>\n JOJOBA BUTTER<\/p>\n A unique blend of JD Jojoba Oil and other natural waxes, JD Jojoba Butter is a soft and silky butter that is quickly absorbed by the skin, leaves it feeling\u00a0soft, silky and extremely nourished<\/b>.\u00a0Vegan option available.\u00a0<\/b><\/p>\n <\/p>\n MANKETTI SEED OIL<\/p>\n Is an\u00a0excellent film former\u00a0<\/b>with a high content in essential fatty acids (Omega 6) and rich in\u00a0\u03b3-tocopherol and\u00a0\u03b2-sitoesterol, which provides an antioxidant and barrier function activities. This oil can be included in\u00a0hair lotions<\/b>\u00a0to detangle and strengthen the hair and in\u00a0body oils<\/b>\u00a0to nourish the skin during winter months. Other\u00a0key benefits<\/b>\u00a0are: protection & recovery (barrier function), cleansing & moisturizing, antioxidant, filmogen for skin & hair.<\/p>\n <\/p>\n ALOE VERA<\/p>\n Our\u00a0COSMOS and ECOCERT<\/b>\u00a0certified aloe, rich in minerals, vitamins, amino acids and fatty oils,\u00a0offers multiple benefits for the skin and hair, especially dry, damaged, sensitive and irritated skin. Its\u00a0anti-inflammatory, antimicrobial, antioxidant, moisturizing and soothing properties<\/b>\u00a0make of this ingredient the best ally for our skin and hair.\u00a0It also, produces a physical barrier on the skin and scalp, protects and deeply moisturizes and promotes cutaneous reparative processes.<\/p>\n","protected":false},"excerpt":{"rendered":" Beauty & Personal Care launches in solid formats are currently focused\u00a0on promoting eco-friendly alternatives and tackling plastic waste concerns.\u00a0In this area, opportunities exist for brands to\u00a0build trust\u00a0through\u00a0transparency\u00a0and\u00a0attract\u00a0eco-conscious consumers who want to make a difference and are decided to live a sustainable life. ACCORDING TO MINTEL THERE ARE 3 KEY THINGS YOU NEED TO CONSIDER WHEN […]<\/p>\n","protected":false},"author":1,"featured_media":497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-ingredients"],"acf":[],"yoast_head":"\n