Since people have\u00a0easier access to information<\/strong>, they have become\u00a0more aware<\/strong>\u00a0of what the\u00a0intake of supplements<\/strong>\u00a0can do to enhance their health and quality of life.<\/p>\n However, in most cases, people\u00a0ignore which supplements<\/strong>\u00a0are preferred for them or\u00a0what dosages<\/strong>\u00a0they should intake.<\/p>\n This is why\u00a0targeting a supplement to a specific audience<\/strong>\u00a0is a new opportunity to\u00a0guarantee your product\u2019s success<\/strong>: It will make consumers feel that their requirements\u00a0are precisely understood and fulfilled<\/u>.<\/p>\n Childhood is a\u00a0critical period<\/strong>\u00a0for\u00a0brain growth<\/strong>\u00a0and\u00a0development<\/strong>. However, in the last years,\u00a0micronutrient intake surveys<\/u>\u00a0among\u00a0European pediatric populations<\/u>\u00a0reveal that a significant percentage of children have begun to show some\u00a0deficiency in specific vitamins and other element<\/strong>s. Consequently, interest in the potential\u00a0impact of malnutrition<\/strong>\u00a0on\u00a0cognition<\/u>,\u00a0bone growth<\/u>, and\u00a0immune health<\/u>\u00a0has recently grown, and nowadays, more than 75% of\u00a0pediatricians use dietary supplements<\/strong>\u00a0to control these health conditions in their\u00a0daily medical practice<\/strong>: Omega-3s EPA and DHA<\/b>\u00a0are essential fatty acids since they are\u00a0critical to our brain<\/u>. They are found in high concentrations in the phospholipid membranes of the central nervous system. Calcium, phosphorus, magnesium, and vitamin D<\/b>\u00a0are necessary for children’s\u00a0correct development and growth<\/u>\u00a0and, therefore, to prevent bone problems in the future. Propolis and Manuka honey<\/b>\u00a0have proven functional activities such as\u00a0immunomodulatory<\/u>,\u00a0antibacterial<\/u>, and\u00a0anti-inflammatory<\/u>\u00a0that support the immune system in kids and decrease cold symptoms.<\/p>\n PREGNANCY AND BREASTFEEDING: Two in one<\/b><\/p>\n Pregnancy and breastfeeding are\u00a0critical periods of life for both mother and child<\/u>, making health and nutrition a top priority. Infants are expected to obtain their required nutrients from human milk or infant formula. However, in some cases, dietary supplements may be recommended.<\/p>\n Nevertheless, many pregnant women\u00a0prefer not to take supplements<\/u>\u00a0in case they\u00a0put at risk their gestation<\/u>. That is why supporting trusted sourced products with clinical studies on this target is crucial.<\/p>\n – Folic acid<\/b>\u00a0is needed in this life stage since suboptimal levels may increase the\u00a0risk of congenital fetal anomalies<\/u>, such as neural tube defects.<\/p>\n – Lactoferrin<\/b>\u00a0is a natural protein found in the mother\u2019s breast milk with a\u00a0high iron-binding capacity<\/u>. Iron deficiency is estimated to be present in 1 in 10 women who are pregnant and it is associated with\u00a0abnormal fetal development and neurobehavioral deficits<\/u>\u00a0during infancy and early childhood, such as decreased attentiveness, slower speed of processing, and altered auditory and visual results.<\/p>\n –\u00a0Human Milk Oligosaccharides\u00a0<\/b>are a collection of carbohydrate structures naturally occurring in breast milk. Clinical data in infants indicate that HMO supplements may help\u00a0develop the desired microbiota<\/u>\u00a0by serving as a food source for the good bacteria in the intestine. They may\u00a0help support immunity and gut health<\/u>, with a potential role in\u00a0cognitive development<\/u>.<\/p>\n MEN: Boosting energy<\/b><\/p>\n Regarding the men’s category, the primary concern is to\u00a0avoid the secondary effects of testosterone decrease<\/u>\u00a0due to age.\u00a0Testosterone\u00a0<\/strong>is the primary male sex hormone and is\u00a0essential to mental and physical energy levels<\/u>. As men age, the amount of testosterone that their body produces naturally declines which led to low energy levels, fatigue, and excessive daytime sleepiness in men. This is why \u00abenergy<\/em>\u00bb and \u00absleep well<\/em>\u00bb are the claims with more opportunity.<\/p>\n – Melatonin<\/b>\u00a0is a hormone produced by the pineal gland in the brain in response to darkness. It is primarily responsible for\u00a0regulating our body’s circadian rhythm<\/u>\u00a0to manage our natural sleep cycle. Consequently, it is often used as a\u00a0sleep aid<\/u>\u00a0to\u00a0combat issues like insomnia.<\/u><\/p>\n –\u00a0Vitamins<\/b>\u00a0work to help your body\u00a0maintain its energy levels.<\/u><\/p>\n –\u00a0Botanical extracts<\/b>\u00a0such as\u00a0Ashwagandha\u00a0<\/u>or\u00a0mint\u00a0<\/u>and\u00a0green tea extract<\/u>.<\/p>\n AGING POPULATION:\u00a0<\/b>Healthy aging as the top of mind<\/b><\/p>\n Baby boomers have passed retirement age and are passing from middle to old age. This generation tends to have\u00a0higher than average disposable incomes<\/u>\u00a0and is also known for\u00a0wanting to age gracefully and healthily<\/u>. In this regard, there is considerable potential for dietary supplement brands to target this population segment with products that\u00a0focus on youthfulness<\/u>\u00a0and the ability to\u00a0remain active<\/u>\u00a0well into old age such as maintaining\u00a0brain health<\/u>\u00a0(alertness, memory, and brain function),\u00a0mobility\u00a0<\/u>(bone health, joint health, and muscle maintenance), and\u00a0heart health<\/u>\u00a0(cholesterol, and blood pressure).<\/p>\n – Lutein<\/b>\u00a0is a dietary carotenoid that deposits in the brain tissue and\u00a0provides brain health and performance<\/u>.<\/p>\n –\u00a0Collagen peptides<\/b>\u00a0help\u00a0prevent the adverse effects of osteoarthritis<\/u>\u00a0and are the perfect ally to\u00a0keep moving your joints, bones, and muscles<\/u>.<\/p>\n –\u00a0Vitamin K2<\/b>\u00a0reduces the risk of fractures and osteoporosis<\/u>\u00a0and\u00a0prevents the calcification of the walls of the arteries<\/u>, which can lead to cardiovascular diseases.<\/p>\n PROBIOTICS: The top ingredient for personalization<\/b><\/p>\n The\u00a0whole-genome sequencing and genomics<\/strong>\u00a0era have completely transformed how we look at nutrition,\u00a0specifically in the probiotic field<\/u>.\u00a0Probiotics\u00a0<\/strong>are safely consumed microorganisms that act through diverse mechanisms to confer a health benefit to the host. By\u00a0mapping our gut microbiome<\/u>, we can know which probiotic strains are best for each person and create\u00a0custom probiotics<\/strong>.<\/p>\n REFERENCES:<\/strong><\/p>\n – Dietary Guidelines for Americans (DGA)<\/b>. Available on:\u00a0https:\/\/www.dietaryguidelines.gov\/<\/a><\/b><\/p>\n![\"\"](\"https:\/\/disproquima.com\/wp-content\/uploads\/2024\/01\/117f67461-scaled.jpg\")
CHILDREN: Building the Future<\/b><\/p>\n
\n– Early childhood is the moment when the environment has the most significant impact on the\u00a0development of the central nervous system<\/u>, affecting the number of neurons, myelination, and synapses.<\/p>\n
\n–\u00a0Bones grow<\/u>\u00a0and develop most intensively during childhood and adolescence, with up to 90% of peak bone mass acquired by 18.<\/p>\n
\nVitamin K2<\/b>\u00a0is needed to\u00a0help calcium be appropriately used<\/u>\u00a0to build healthy, strong bones.
\n– After breastfeeding, babies have to fight off infections by themselves. A healthy lifestyle, including dietary supplements, can\u00a0help to strengthen the immune system in the post-breast feeding stage<\/u>.<\/p>\n![\"\"](\"https:\/\/disproquima.com\/wp-content\/uploads\/2024\/01\/ffb3241d1-scaled.jpg\")
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