Beauty & Personal Care launches in solid formats are currently focused on promoting eco-friendly alternatives and tackling plastic waste concerns. In this area, opportunities exist for brands to build trust through transparency and attract eco-conscious consumers who want to make a difference and are decided to live a sustainable life.

ACCORDING TO MINTEL THERE ARE 3 KEY THINGS YOU NEED TO CONSIDER WHEN POSITIONING YOUR SOLID COSMETIC PRODUCTS:

SOLID COSMETICS IS A NICHE CATEGORY BUT A GROWING TREND

1% of global BPC launches in the 12 months to April 2021 came in bar/solid format; niche but a jump on five years prior. Although shampoos are the most common solid cosmetics products, we can find a wide variety of personal care products in solid form.

ECO CLAIMS ARE THE KEY

73% of recent bar/solid format BPC launches feature ethical/environmental claims – higher than the 41% for non-bar/solid formats.

BAR/SOLID FORMATS HAVE SEEN THE FASTEST GROWTH IN EUROPE

Solid shampoo is most active in Europe (vs other regions) and has also seen a big uptick in innovation in the region over the past five years – now accounting for 6% of shampoo launches over the past 12 months.

NOW, WHAT ARE YOU WAITING FOR?

Join the movement and develop solid products that enable customers to move towards a more eco-sustainable world by reducing their environmental footprint. If you’d like to join the revolution keep in mind consumers are prioritizing the purchase of products with the following claims: natural, anti-bacterial, vegan, botanical, ayurvedic-inspired, with subtle fragrances and infused with essential oils. Finally, choose wisely the best ingredients, textures and scents as these are key to attract and retain consumers.

From DISPROQUIMA we can offer you different ingredients to meet the solid and natural trend and additionally improve your formulations. Here are our recommendations:

OPUNTIA BIOCOMPLEX^TM

Powder extract obtained from the juice of Opuntia cladodes, containing a natural blend of mucilage and other polysaccharides. This very concentrated and pure ingredient produces a physical barrier on the skin, protects and deeply moisturizes skin and promotes cutaneous reparative processes. It can be used to formulate moisturizing, anti-aging and skin repair products.

OLEA HT^TM

Provides an effective protection towards urban pollutants, heat and UV, reducing oxidative irreversible damage (carbonylation) of hair proteins. Additionally, it provides an effective protection towards urban pollutants, heat and UV, reducing oxidative irreversible damage (carbonylation) of hair proteins. Therefore it’s an ideal product for all kinds of hair products as it maintains the hair’s integrity and beauty.

JOJOBA BUTTER

A unique blend of JD Jojoba Oil and other natural waxes, JD Jojoba Butter is a soft and silky butter that is quickly absorbed by the skin, leaves it feeling soft, silky and extremely nourished. Vegan option available. 

MANKETTI SEED OIL

Is an excellent film former with a high content in essential fatty acids (Omega 6) and rich in γ-tocopherol and β-sitoesterol, which provides an antioxidant and barrier function activities. This oil can be included in hair lotions to detangle and strengthen the hair and in body oils to nourish the skin during winter months. Other key benefits are: protection & recovery (barrier function), cleansing & moisturizing, antioxidant, filmogen for skin & hair.

ALOE VERA

Our COSMOS and ECOCERT certified aloe, rich in minerals, vitamins, amino acids and fatty oils, offers multiple benefits for the skin and hair, especially dry, damaged, sensitive and irritated skin. Its anti-inflammatory, antimicrobial, antioxidant, moisturizing and soothing properties make of this ingredient the best ally for our skin and hair. It also, produces a physical barrier on the skin and scalp, protects and deeply moisturizes and promotes cutaneous reparative processes.