In the ever-evolving world of beauty and skincare, consumers are increasingly seeking products that not only enhance their appearance but also align with their values of sustainability. Discover Omyaskin®, a revolutionary natural mineral ingredient that offers a soft-focus effect, providing optical blurring of skin imperfections while being eco-friendly and versatile.

What is Omyaskin®?

Omyaskin® is an extremely versatile mineral ingredient composed of Hydroxyapatite and Calcium Carbonate. This unique formulation is designed to achieve a soft-focus effect, which is the optical blurring of fine lines, wrinkles, pores, and uneven skin texture. By reducing the contrast created by these imperfections, Omyaskin® promotes a natural, healthy glow, allowing consumers to achieve a flawless look without heavy makeup.

The science behind soft focus

The soft-focus effect is achieved through the incorporation of light-scattering particles, which enhance the optical properties of cosmetic formulations. Omyaskin®’s high level of direct light transmittance allows for a natural skin appearance, while its diffused transmittance reflects light evenly, effectively masking imperfections. This innovative approach not only minimizes the visibility of skin flaws but also evens out skin tone, providing an immediate and long-lasting visual enhancement.

Diverse formulation possibilities

Omyaskin® is incredibly versatile, making it suitable for a wide range of formulations. It can be seamlessly integrated into both aqueous and anhydrous products, including:

• Skincare: Serums, creams, and emulsions
• Makeup: Lipsticks, compact powders, foundations, BB/CC/DD creams, and correction sticks

What makes Omyaskin® stand out

Omyaskin® stands out in the market for several reasons:

• Natural Origin: Unlike traditional synthetic alternatives, Omyaskin® is derived from natural minerals, making it a clean beauty choice.
• Sustainability: Compliant with NATRUE and COSMOS standards, Omyaskin® is ideal for eco-friendly formulations.
• High Porosity and Lamellar Structure: These features promote better product distribution on the skin, reduce greasiness, and improve color rendering and coverage in makeup products, even at low concentrations.
• Sensory benefits: Omyaskin® enhances the sensory profile of formulations. It provides viscosity while reducing stickiness, greasiness, and shininess, resulting in a more pleasant application experience. Furthermore, it enhances tint intensity, making it a valuable addition to any cosmetic product.
• Proven Performance: In in-vitro evaluations, Omyaskin® demonstrated a soft-focus effect of up to 80% haze at a lower addition percentage (2.5%) compared to other market agents.